Privacy Policy

Our Privacy Policy

If you use our application, you accept the privacy policy below.

Last Updated on Apr, 29, 2025

Privacy Policy for Facely

Welcome to Facely, the online and mobile service of facelyapp.ai (“Facely”, “we”, or “us”).

This Privacy Policy explains how we collect, use, disclose, and protect your information, with a particular focus on face data, in relation to our AI photo generation platform (the “Service”).

By using our Service, you agree to the practices outlined below. If you do not accept this policy, please do not use our Service.

  1. Information We Collect

Information You Provide Us Directly

  • Name and email address (during registration or communication)

  • Content you upload or send (e.g., messages, photos, text)

  • Face Data: This explicitly includes any facial images or videos you upload to the Service for the purpose of AI photo generation. It also includes any derived data such as facial landmarks or algorithmic representations generated from these images.

  • Without this data, you may not be able to fully access the Service.

Information From Third-Party Applications

  • Example: Login via Facebook or Google (we may access your ID).

  • You can unlink your account via the third-party settings.

  • We may also receive info from integrated services (e.g., social sharing).

Information From Other Third Parties

  • Data from public databases, social media, and data providers.

  • Used for personalization. You can opt out by contacting us.

Information We Collect Automatically

  • Analytics data for traffic and usage tracking.

Cookies Information

  • Used to enhance navigation and improve user experience.

  • See our Cookies Policy for more details.

Log File Information

  • Includes browser type, pages visited, and interaction data.

Clear GIFs / Web Beacons

  • Helps anonymously track email opens and web interactions.

Device Identifiers

  • Example: Android Advertising ID, iOS Identifier for Advertisers.

Location Data

  • Helps personalize and localize your experience.

Content Within Your Account

  • Images and content created within the Facely platform, including AI-generated photos derived from your face data.

  1. How We Use Your Information

  • To operate and provide the Service, including processing your face data to generate AI photos as requested by you.

  • To improve the product with analytics.

  • To communicate with you.

  • For personalized advertising.

  • To troubleshoot issues and improve user experience.

  • To enforce security measures.

  • For purposes you have consented to.

Specific to Face Data:

  • Your face data is used solely for the purpose of generating AI photos within the Facely service, as initiated by you. We do not use your face data for any other purpose, such as identification, authentication, or marketing, without your explicit consent.

  1. Sharing Your Information

With Third-Party Providers

  • To deliver the core services (e.g., cloud hosting, AI model processing).

  • When we share your face data with third-party providers (e.g., cloud-based AI processing services), it is solely for the purpose of enabling the AI photo generation functionality of the Service. These third parties are contractually bound to use your face data only for this specific purpose and to protect it with appropriate security measures.

  • The privacy practices of these third-party providers are reviewed by Facely to ensure they meet our privacy standards and comply with applicable laws. We require them to store face data only for the necessary processing period and delete it promptly thereafter.

Business Transactions

  • Data may transfer during mergers, acquisitions, or restructuring.

Legal Obligations

  • May be shared in compliance with legal obligations.

  1. Advertising

Facely partners with third-party ad servers and platforms to deliver personalized ads and measure their effectiveness. We do not share your face data with advertisers or ad platforms for personalized advertising.

  1. Data Storage & Protection

We transfer and store your data securely and in line with applicable laws.

Specific to Face Data:

  • Your raw face data (e.g., uploaded images) and any derived algorithmic representations are stored on secure servers located in [Specify your primary data center location, e.g., the EU, US].

  • We implement robust encryption and access controls to protect your face data from unauthorized access or disclosure.

  1. Security

Facely uses safeguards to protect your information, including face data, with industry-standard security measures.

  1. Your Choices

You control your account settings and can opt out of:

  • Marketing emails.

  • Tracking technologies (via browser settings).

  • Deletion of Face Data and Account: You can delete your uploaded images and any AI-generated content at any time directly through the app. Deleting your account will result in the immediate deletion of all associated data, including your face data, from our active servers.

  1. Data Retention

We retain your data for as long as necessary for legal and business purposes.

Specific to Face Data:

  • Face data (raw uploaded images and derived representations) is retained only for the duration required to process your AI photo generation request and for a very limited period thereafter to allow for potential adjustments or re-generations by you. Generally, uploaded facial images are automatically deleted from our processing servers within [e.g., 24-48 hours] of your photo generation request being completed or cancelled. Derived face data (e.g., facial landmarks) are similarly purged after the processing is complete. We do not store your raw face data indefinitely.

  • If you delete an uploaded image or any generated content containing your face within the app, it will be removed from our systems immediately. If you delete your account, all your data, including all face data, will be permanently deleted from our servers within [e.g., 30 days].

  • To clarify:

    Our app uses face data solely for performing face swap features. It is not used for any analysis, tracking, or identification purposes.

    All uploaded selfies are stored securely on our Supabase server and are automatically deleted within 7 days.

    We use a third-party service, aifaceswap.io, via API to process the face swap. Face data is temporarily shared with this provider for processing purposes only.

    According to their documentation and our integration, aifaceswap.io also deletes any face data within a similar short time frame after processing is complete.

    We do not store face data indefinitely, and we do not use it for advertising, profiling, or third-party analytics.

  1. External Links

We are not responsible for third-party websites linked to or from our Service.

  1. Policy Updates

We may update this policy and will notify you of significant changes.

  1. Contact Us

For questions or concerns: support@facelyapp.ai

Analytics and Tracking Using Microsoft Clarity

Our application uses Microsoft Clarity, a web analytics service, to better understand user behavior.

It collects data such as:

  • Mouse movements

  • Scroll behavior

  • Clicks and interactions

Microsoft Clarity does not collect or process your face data or any personally identifiable information that could directly identify you. The data collected is used for analytics only, not advertising. We comply with all applicable privacy laws including GDPR.

Microsoft Clarity Data Retention:

  • Recordings data is retained for 30 days.

  • Any labeled or favorited sessions are retained for 13 months.

  • Heatmaps data is retained for 13 months.

  • Data on Clarity servers, including backups, will be deleted post retention period and can't be recovered.